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The
Chanel logo is an overlapping double 'C' - one facing forward
and the other facing backward. This comes from the name Coco Chanel."Coco"
is the nickname frequently used by Chanel founder, Gabrielle Chanel.
The logo was not trademarked until during the first openings of
Chanel stores. Chanel is currently trying to deal with their logo
being illegally used on cheaper goods, especially on fake handbags.
Countries said to be producing great numbers of fake Chanel handbags
are Vietnam, Thailand and China. An authentic Chanel handbag retails
for around $1500, while fakes usually cost around $60, creating
a demand for the signature style at a cheaper price.