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The
Chanel logo is an overlapping double 'C' - one facing forward
and the other facing backward. This comes from the name Coco Chanel."Coco"
is the nickname frequently used by Chanel founder, Gabrielle Chanel.
The logo was not trademarked until during the first openings of
Chanel stores. Chanel is currently trying to deal with their logo
being illegally used on cheaper goods, especially on fake handbags.
Countries said to be producing great numbers of fake Chanel handbags
are Vietnam, Thailand and China. An authentic Chanel handbag retails
for around $1500, while fakes usually cost around $60, creating
a demand for the signature style at a cheaper price.
The distinctive logo on Chanel's wallets may seem ostentatious but if you are going to pay $1000 for a wallet you want it to stand out, no? Of course Chanel also makes wallets without the logo being so obtrusive, so you can choose one that suits your style (or mood) whether you are flashy or understated. If you are buying online or at markets etcetera, make you are buying the real thing - there are way too many fakes out there my darlings.